Manager Marketing: Corporate, Product & Internal Comms at Toyota

KEY JOB FUNCTIONS:

• Reporting directly to the Senior Manager of Corporate Communications, the incumbent of this position will fulfil the necessary requirements within the Marketing Division to support the Marketing Communications functions in support of Corporate & Product Comms. Development of public relations strategy and overseeing internal communications.
• This includes the initiation, planning, managing, evaluation of and reporting on the ensuing interventions or events. Writing of press releases, administration of press kits, general comment and any other corporate communication and the dissemination thereof. Acting as spokesperson and brand ambassador of the brand.

KEY PERFORMANCE AREAS:

• Management of selected product-related communication with media and other stakeholders
• Development and distribution of selected product-related communication to media and other stakeholders i.e. Media Releases, Media Responses and product updates, Product Photography and videography Direction, Briefing documents for spokespersons – Media interviews, Development and delivery of Product and Brand Presentations and Development of Product Content i.e. Fact Sheets, Hot Sheets
• Includes development of PR strategies for the Product and overall Brand
• Logistics Planning and Media Launch Plans
• Managing PR and Internal Communication for Partnership and Sponsorship Projects
• Responsible for Digital Media and Lifestyle Media Relations Strategy
• Media clipping analysis
• Manage Media Clipping Service Scope of Work and Manage Service Provider
• Publicity Reports for EXCO- monthly
• Drafting of Media Releases / Statements
• Explore opportunities to leverage Product PR across all communication/media channels
• On-going relationship building with key lifestyle and product media and partners
• Negotiating and finalising contract terms and outputs of agreements entered into with partners and suppliers
• Seek opportunities for innovative ways to leverage Product and overall Brand image
• Seek opportunities for mutually beneficial sponsors and partners to increase Product and Brand awareness
• Cross-functional and collaborative project management and task delegation
• End-to-end project management: Manage all activities from the various areas for assigned special projects including communications, advertising, sponsorships, social media, sales, technical, training etc.
• Cross-functional and collaborative project management and task delegation
• Development and enacting of overall corporate public relations strategy, including development or coordination of various communication elements. Strategy to be developed based on:
• A clear understanding of the corporate identity, goals and challenges;
• A clear understanding of the company’s products and services;
• A clear understanding of media channels and their various requirements;
• An understanding of corporate communication and internal communication requirements.
• Managing Corporate PR
• Reputation Management (essential)
• Oversight of internal communications strategies and events rollout
• Mentor and guide internal comms assistant manager
• Executive liaison:
• Facilitate interviews
• Speechwriting
• Relationship building
• Support to Corporate Comms Senior Manager
• Edit, manage publications: Assisting in corporate publications, acting as liaison between various role players, offering editorial assistance and writing
• Cost management, people development: Management of budget for internal and external communication projects,
• People management - development of people within team to unlock potential

QUALIFICATIONS AND EXPERIENCE:

• NQF Level 6 (Minimum 360 credits on level 8 framework) qualification in Marketing, Public Relations / Communications or Journalism-related
• Relevant motor industry experience will be advantageous
• Experience in project management and Communication both verbal and written is essential
• 5-7 years of work experience in Public Relations / Communications is essential
• PC Literacy (MS Office package) & Microsoft Teams familiarity

COMPETENCIES:

• Decision making
• Innovative ideas
• Analytical skills
• Perseverance
• Project management
• Integrity

IMPORTANT DIMENSIONS:

• Strategic thinking
• Attention to detail
• Good communication (both written and verbal)
• Analytical thinking
• Initiative
• People management