Junior Digital Ads Specialist at Kontak Recruitment

Minimum Requirements:

• Bachelor's degree in Marketing, Advertising, or a related field (preferred).
• Google Certified.
• Meta/Facebook Certified.
• Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads Manager, TikTok Ads, and LinkedIn Ads.
• Proficiency in digital advertising tools and analytics platforms such as Google Analytics, Polar Analytics, Google Tag Manager, and Facebook Business Manager.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Self-motivated with a proactive approach to continuous learning and staying updated on industry trends.

Duties and Responsibilities:

• Assist in the development and execution of digital advertising strategies across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and TikTok Ads.
• Conduct research and analysis to provide insights on target audiences, market trends, and competitors to enhance ad targeting and campaign performance.
• Support the creation of compelling ad copy, headlines, and visuals that align with the brand's messaging and drive user engagement.
• Monitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, and cost per acquisition (CPA), and provide regular reports with actionable insights.
• Collaborate with the Digital Ads team to implement A/B testing strategies, optimizing ad variations, landing pages, and targeting parameters for better performance.
• Stay informed about the latest digital advertising trends, ad formats, targeting options, and algorithm updates, contributing innovative ideas to improve campaign results.
• Assist in managing and optimizing ad budgets to maximize return on investment (ROI) and achieve campaign objectives.
• Work closely with team members, including graphic designers and content creators, to ensure timely delivery of high-quality assets for campaigns.
• Learn and use digital advertising and analytics tools, such as Google Analytics, Google Tag Manager, and Facebook Business Manager, for reporting and optimization.
• Support other ad-hoc tasks and projects as required, ensuring deadlines are met while maintaining a positive attitude.