International Marketing Team Lead at Hollywoodbets

Job Description

• Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.
• We have an amazing opportunity for an International Marketing Team Lead. Do you think you have what it takes to be our newest Purple Star?
• The successful candidate will be responsible for developing a fully integrated omni-channel marketing strategy with the aim of strengthening our brand position, increasing brand awareness and loyalty across our European and African markets whilst driving growth across all product categories. This role will also be responsible for guiding, mentoring and managing a talented, growing Team for both continents.

With Hollywoodbets You Will:

• Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
• Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
• Grow with our development plans and culture that allows you to further your career.

You Bring:

• 5 years’ experience in Marketing, Brand Management, Digital Marketing, Communication & Sales.
• 3 years’ experience in a Leadership/ Management role.
• Valid Driver’s License.
   

What You’ll Do For The Brand:

Strategic Planning and Implementation:

• Spearhead the strategic and hands-on development and implementation of marketing (digital & traditional), PR and communication plans; working closely with the Leadership Team, Creative and Content Teams, and other stakeholders to ensure these are aligned to business objectives and delivered collaboratively.
• Attend and/or participate in events, conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.
• Develop internal marketing strategy and communications plans.
• Implementation of strategies and marketing plans.
• Management of SLA’s aligned to working with marketing agencies.
• Custodian of the brand including brand positioning and communication.
• Management of idea generation and implementation of projects.
• Remain fully informed with industry norms, restrictions and standards and ensure marketing initiatives are compliant.
• Comprehend and comply with various regulations from the National Gambling boards for each territory.
• Responsible for identifying new marketing opportunities ensuring growth and ensuring that existing activities are optimised.
• Development and management of country media landscape decks and local media relations
• Ongoing review of analytics to provide insights and optimise strategies and plans.
• Development and implementation of marketing metrics that track brand awareness, acquisition and retention of customers across various SEM segments

Technical Outputs:

• Identify new opportunities for brand growth.
• Generate awareness, differentiation and strong brand positioning in the defined markets.
• Generate marketing material in conjunction with the Design and Video team.
• Provide digital marketing insights and strategic direction for digital marketing strategy and implementation of campaigns including social media marketing, search engine marketing, paid campaigns, SEO, email campaigns, mobile campaigns etc. in conjunction with the Digital team
• Monitor the ongoing performance of all websites and oversee the development and content management on various websites and online platforms.
• Execution of competitor analysis and ensure ROI on marketing campaigns.
• Develop and manage sponsorship strategies and relationships to ensure brand associations are relevant, meaningful and that ROI is maximised.
• Manage all events and handovers.
• Conduct market research and interpret the results, using these to inform strategies and plans. 
• Work with the Hollywood Marketing Team to ensure brand tone and look is consistent and synergy with the group.
• Manage Above the Line (ATL), Through the Line (TTL) and Below the Line (BTL) marketing activities across all mediums.
• Conduct National Road shows and all CSR campaigns (where applicable per market)
• Remain involved in all that is related to the company’s Corporate Social Investment and Socio-Economic Development and ensure these initiatives are well communicated.
• To work closely with the Hollywoodbets Marketing Team Leads for Africa and UK, Global Head of Marketing, Head of Digital Marketing and Marketing Managers, as well as other Leaders in the business to develop new initiatives and enhance existing activities.
• To manage and build relationships with Teams internally, clients and stakeholders in various regions.
• Budget and expenditure control as well as budget forecasting.
• Ongoing competitor analysis and reporting and sharing insights with the business to inform key decisions.
• Drive content for online (website, social and blog).
• Responsible for providing direction, setting KPI's, conducting performance reviews and leading the Team daily.
• Understand key marketing performance metrics, automation and analytics tools to provide in-depth market research & definition, forecasts, competitive analysis, campaign results, and customer trends & insights in order to translate results into actionable insights for the Marketing Team and the Business.
• Weekly, monthly, quarterly and annual reporting.
   

What You’ll Bring To The Team:

• Demonstrate good analytical skills.
• Must be creative and artistic.
• Must have knowledge of specialized graphic design software.
• Follows through and delivers results despite obstacles.
• Work under pressure and able to meet deadlines.
• Good attention to detail.
• Must be able to plan effectively and efficiently in order to meet deadlines.