Integrated Media Manager at Tiger Brands

THE JOB AT A GLANCE

• As  specialist Integrated Media Manager, you will report directly to the Group Integrated Media Manager to drive portfolio and stakeholder management between agency and brand (and category) teams ensuring overall strategy is implemented and executed to market in line with overall marketing and channel strategy. Working closely with the Group Integrated Media Manager, this role will drive channel integration between online and offline whilst identifying gaps within the overall bought, owned and earned ecosystem.
• The Integrated Media Manager will work with agency partners to develop and implement integrated channel strategies for portfolio represented whilst operationalising group led paid media initiatives such as savings, commitments and best practice media principles and media owner management.

Responsibilities

WHAT YOU WILL DO

• Driving group led initiatives such as Savings, Commitments, Media Owner Management, Agency Benchmarking and Group Run Campaigns 
• Support categories and brand teams in campaign management and implementation across the Bought Owned and Earned Channel ecosytem
• Digital transformation and upskilling within category and brand teams
• Strategise and implementation of best use of owned digital channels: Buysmart, CRM, Loyalty, Recipe Website within category portfolio
• Showcase and continually evolve digital and ATL best practice & media landscape analysis 
• Strategic channel strategy recommendations and alignment with agency partners
• Inter-Agency alignment and collaboration at category & brand level
• Specialist recommendations to enhance brand management teams overall marketing strategy
• Reporting, tracking and measurement of campaigns (and other channel activity) in line with media objectives and benchmarks
• Driving media owner innovation and first to market disruptions
• Developing and deepening media owner (and publisher) partnerships and driving of efficiencies and savings
• Optimal spend analysis and recommendation including benchmark development in light of competitor and category insights
• Implement improved ways of working between agency and brand teams
• Driving the campaign management process to ensure seamless flow of campaign implementation
• Driving recommendations in line with consumer channel consumption and patterns 
• Driving the consumer purchase funnel within overall channel strategy recommendations
• Reviewing of Campaign: Channel Selection & benchmarking
• Reviewing of Costing & production benchmarking
• Ensuring alignment of content against budget, channel strategy and objectives

WHAT YOU WILL BE MEASURED ON

• Effectiveness of stakeholder management (category and brand teams, agency partners and media owners)
• Campaign Effectiveness in line with benchmarks and measurements
• Process management and improved way of working between brand teams and agencies
• Increase effectiveness and efficiencies in channel recommendations

Qualifications

WHAT YOU’LL BRING TO THE TABLE

Key attributes and competencies

• Ability to influence – you sell-in your work and subsequent recommendations across the organization
• Analytic skills – you can interpret data to develop game-changing insights that inform the channel strategy recommendations across category and brand
• Executional & implementation skills – you have the ability to translate a strategy into implementation plan and drive campaigns from start to finish
• Project management – you have the ability to run multiple projects concurrently aligned to overall category and brand marketing and channel strategy

Experience

• Integrated Channel & Implementation Strategy – 8-10 years exp. in channel strategy & implementation planning (Bought, Owned & Earned Ecosystem)
• BBusSc/Bcom Marketing preferable
• Strong commercial acumen – P&L management experience preferred and ability to identify and influence levers for impact
• Campaign and Project Management – ability to manage campaigns from start to finish concurrently across multiple brands and categories
• Reporting, Tracking & Measurement – development of channel tracking reports, dashboards and analysis of data
• Consumer Purchase Funnel & Conversion – understanding of channel consumption across the consumer purchase funnel