Integrated Marketing Manager at Nedbank

Job Purpose

• To formulate and manage the implementation of the marketing strategy and plan in support of the Nedbanks business strategy.

Job Responsibilities

• Formulation and implementation of marketing and communication strategy inclusive of traditional and digital marketing campaigns.
• Support the achievement of the business strategy, objectives and values.
• Execution of all digital and social media campaigns.
• Implement digital strategy by driving brand awareness, consideration and acquisition across all platforms.
• Ensure strategy and all messaging align with digital marketing campaigns.
• All roll-out components are integrated. aligned and fit for various platforms covering traditional marketing, digital marketing, promotions, PR ad sponsorships campaigns to deliver brand positioning consumer awareness and sales objectives.
• Understand social media analytics with an abiility to interpret social content performance and data.
• Ability to use social listening to monitor brand health and consumer insights and competitor activity.
• Oversee tasks; resources and internal and external stakeholders to ensure relevant; timeous implementation of initiatives as per the signed off marketing plan. Measure campaign effectiveness by applying Return on Marketing Investment (ROMI) principles.
• Meet business objectives by recommending; managing and controlling the market budget.
• Minimise cost to income ratio by providing input to operational budgets.
• Engage and collaborate with internal and external stakeholders to ensure effective and effective implementation of marketing initiatives. Drive research to inform relevance.

People Specification
Essential Qualification

• BA / BCom Marketing and Communication
• Matric / Grade 12 / National Senior Certificate

Preferred Certifications
Type of Exposure

• Managing a team of people
• Creating a marketing and communication plan
• Understanding client need and influencing client satisfaction
• Working with stakeholders/clients to solve problems
• Investigating and reviewing processes to improve client satisfaction
• Understanding brand management and PR principles
• Coaching and mentoring others
• Assuming a key leadership role
• Managing business risks
• Managing integrated marketing campaigns / initiatives

Minimum Experience Level

• 8 - 10 years in marketing and 3 - 5 years in management.

Technical / Professional Knowledge

• Budgeting
• Employee training/development
• Governance, Risk and Controls
• Managerial Accounting Principles
• Relevant regulatory knowledge
• Strategic planning

Behavioural Competencies

• Building Partnerships
• Coaching
• Customer Focus
• Decision Making
• Driving for Results
• Planning and Organizing