Growth Manager (Southern Suburbs (Cape)) at Flash Group

Description

• The candidate will be responsible for delivery sustainable, high quality and cost- effective revenue growth plans.  Cross-functional collaboration: The growth manager will work closely with other teams within the organization, such as marketing, sales, product, and engineering, to ensure that growth initiatives are aligned with the overall Flash sales strategy.

RESPONSIBILITIES:

• To lead and define the strategy and business plan for growth and performance of Flash products called Flash Payments, Pay with Flash and Cash Out.
• To define the national execution strategies for Direct, Flash and digital channels.
• To drive market share growth on a national level through the acquisition of profitable channels.
• Develop and execute a comprehensive growth strategy to drive customer acquisition, engagement, and retention for all these products in the formal environment.
• Build out key strategic partnerships lead list for the products to expand into and drive sales teams to close those appropriate deals.
• Use data analytics and customer insights to identify opportunities for growth and optimize marketing campaigns.
• Collaborate with cross-functional teams, including product, design, engineering, and customer support, to ensure alignment on growth objectives and priorities.
• Build and manage partnerships with key partners to drive adoption of these product offerings.
• Develop and implement customer lifecycle strategies to maximize customer lifetime value.
• Stay up to date with industry trends and emerging technologies to identify new growth opportunities
• To ensure all Direct, Flash and digital Channels achieve their sales and revenue targets as defined by the GM of Sales.
• To take accountability and responsibility for the Flash Payments, Pay with Flash and Cash Out.
• To ensure timeous reporting to the Sales Manager.

Additional Strategic Responsibilities:

• Develop and implement data-driven marketing strategies to achieve specific growth objectives and revenue targets for Flash products.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation.
• Collaborate with the product team to define and prioritize product enhancements and new features based on customer insights and market demands.
• Identify and evaluate strategic partnership opportunities to expand the reach and distribution of Flash products.
• Define and track key performance indicators (KPIs) to measure the success and effectiveness of growth strategies.
• Analyze customer data and behavior to identify upsell and cross-sell opportunities and develop targeted marketing campaigns to drive customer engagement and retention.
• Provide regular reporting and insights on the performance of growth initiatives to the sales manager and senior leadership team.
• Stay informed about industry trends, emerging technologies, and best practices in growth marketing, and make recommendations for continuous improvement.
• Collaborate with the sales team to align growth strategies with sales goals and objectives and provide support in closing strategic deals.
• Develop and maintain strong relationships with key stakeholders, including internal teams, external partners, and industry influencers.
• Monitor and ensure compliance with relevant regulatory requirements and industry standards, taking appropriate actions to mitigate risks.

Requirements
MINIMUM REQUIREMENTS:

• Bachelor's degree in business, marketing, or a related field
• Minimum of 4 - 6 years of experience in growth marketing, product marketing, or a related field
• Strong analytical skills and experience with data analysis tools (e.g. Google Analytics, experience with A/B testing and experimentation to optimize marketing campaigns.
• Strong communication skills and ability to collaborate with cross-functional teams.
• Demonstrated ability to develop and execute successful growth strategies for digital products.
• Knowledge of digital products and the fintech industry is preferred.

Additional Strategic Requirements:

• In-depth knowledge and understanding of digital marketing channels, including social media, email marketing, SEO, and paid advertising.
• Familiarity with customer segmentation and targeting strategies to optimize marketing campaigns.
• Proficiency in using marketing automation and CRM platforms to track and analyze customer behaviour.
• Ability to conduct market research and competitive analysis to identify market trends and opportunities.
• Strong strategic thinking and problem-solving skills to develop innovative growth strategies.
• Experience in budget management and forecasting for marketing initiatives. Familiarity with regulatory requirements and compliance standards within the fintech industry.

BEHAVIOURAL SKILLS / ATTRIBUTES:

• Entrepreneurial
• Strategic thinker
• Analytical
• Sales and negotiation skills
• Self-starter
• Ambitious