Growth Copy Lead at Yoco

What you will be doing

• Develop copy strategies and write the copy for digital ads, website & SEO content and CRM campaigns to drive merchant acquisition, product adoption and improve conversion.
• Collaborate with the marketing team to design and implement data-driven cross channel campaigns that enhance user engagement and drive conversions.
• Ensure high quality standards are matched and all copy aligns with our brand voice, tone, and style guidelines.
• Work with designers and lead other copywriters to create cohesive and compelling content that enhances the user experience and drives growth.
• Create and manage A/B tests to optimise digital ad copy, website content, and CRM messaging.
• Analyse user behaviour, market trends, and performance data to identify growth opportunities and optimise copy tactics.
• Conduct audience research to understand user preferences, pain points, and motivations, and tailor copy strategies accordingly.
• Evaluate and report on the effectiveness of copy strategies, providing insights and recommendations for continuous improvement.
• Stay up-to-date with industry trends, competitor strategies, and emerging best practices in digital marketing and growth hacking.
• Mentor and guide internal copywriters, fostering a culture of creativity and excellence within the team as well as managing freelancers.

About you

• You have at least 7 years of experience in the development of communication, copy and content for digital platforms and channels.
• You have technical knowledge of content management systems (CMS) and SEO.
• You can demonstrate the ability to write technical content that is easily understandable by a broad audience while maintaining engagement and clarity.
• You can analyse data and draw conclusions and insights
• You can work autonomously, taking ownership and responsibility whilst collaborating with broader teams
• You are naturally well-organised and have experience in managing multiple projects simultaneously, ensuring deadlines and quality standards are met.
• You are experienced in managing freelancers and providing guidance to internal teams
• You have excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively

The People We’re Looking For

• We’re looking for people who want to grow. And as Yoco grows we hope they stay with us, long term.
• Building things that make society more equal is a daunting task. And it’s not for everyone. We never stop pushing, we break things to rebuild, we challenge ourselves and teammates. We start over, we constantly evolve — and we do it fast. We know that it’s just the right kind of meaningful madness for our kind of visionary human.

So, who are you? You’re someone who resonates with our mission, but also our values, when it comes to how we work.

You’re a curious problem-solver with a passion for doing good. You’re bright and grounded, experimental and bold. You play open cards and get stuck in. You’re not afraid of change. You close the loop.