eCommerce Analyst - Head Office at Dis-Chem Pharmacies

Minimum Requirements…

Essential:

• Grade 12 –Senior Certificate and B-Degree in Marketing/Analytics
• Minimum of 2 – 5 years’ experience
• Advanced skills with all Microsoft Office Software for the creation of management reports, Social Media Skills, Google analytics and GoogleTag Manager

Advantageous:

• Relevant Computer Science Certificate

Job Specification…

Web Analytics:

• To develop analytics strategy and strategies to collect data from website
• Ensure consistent tracking, analysis and reporting of core website KPIs in various weekly and monthly Dashboards.
• Analyse and report on customer engagement with the Dis-Chem online platform.
• Provide input to the online process for continual improvements based on collected analytic data.
• Provide recommendations on how to maximize revenue from the business website and app via product positioning and design elements.
• Analyze and interpret e-commerce sales and performance records.
• Conduct site updates to ensure error free and timely product launches.
• To perform analysis of internal search and search effectiveness and conversation rate of products bought.
• Test website efficiency for internet connection to check if it is fast and efficiency

Social Media and Digital Marketing

• Ensure site catalogues are maintained and upload end-to-end product details across sites.
• Implement cross selling techniques and improve customers buying experience by displaying breadth of Dis-chem product catalogue.
• Identify similar products by bundling related products and adding visual aids.
• Evaluate marketing campaigns by coordinating the development of analytics to enhance campaign performance and driving awareness
• To use various media platforms such as social media, search engines and email campaigns to attract and facilitate purchases online
• Conduct analysis on all social media platforms and search engine platforms and advice on campaigns to increase sales

Reporting

• Create standard reports and dashboards in support of the e-commerce strategy.
• Create reports on data gathered from web analytics and statistics.
• Report on identified customer experience gaps, product performance and recommend improvements
• To conduct A/B Testing (Split testing) and recommend best marketing method to management.
• Generate ad hoc reporting for Sales, Marketing, Pricing, Business Planning and Product Management

Project Management

• Participate in e-commerce projects to identify new measures to be implemented.
• Ensure that online and digital marketing revenue meet targets.
• Ensure all projects are complete on time and are in line with the projected budget.

Stakeholder Management

• Ensure effective communication with internal and external stakeholders
• Timeously communicate the status of each project with relevant stakeholders

General:

• Adhere to Dis-Chem Policies and Standard Operating Procedures.
• Adhere to Health and Safety rules and regulations.