Direct Marketing Manager at Telesure Investment Holdings (TIH)

Job Purpose

Plan, direct, or coordinate marketing strategies, policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Ensure effective campaign planning and execution, against set targets and budgets, with a clear focus on acquisition and cross selling.

Responsibilities

Marketing Campaign Development

• Coordinate activities of subcontractors and suppliers and act as their primary point of contact while working within an established contract to deliver successful advertising/promotion/other marketing campaigns. Define, implement and maintain a suitable campaign methodology to ensure efficient campaign execution in line with marketing plans.

Marketing Execution

• Deliver specified outcomes and provide others with expert advice while working within established marketing programs. Implement multiple test and control campaigns across the various direct marketing channels with the ability to track and report on learnings.

Project, Program and Portfolio Management

• Plan and compile marketing plans in line with targets and budgets for direct marketing stakeholders. Advise and liaise with key stakeholders (sales managers, account managers etc.) on campaign information, strategy, trend analysis and best practice. Accountability for campaign strategies in order to drive long and short term business objectives.

Budgeting & Costing

• Track budgets and report variances to marketing department. Provide input on budgets for each brand and product line. Ensure maximum return on investment from the campaigns for all direct marketing stakeholders.

Personal Capability Building

• Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching. Develop and maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media. Conduct training intervention attendance. Ensure the application of training, initiatives and process changes. Taking career development and performance management seriously and look for ways to improve competence/results. Set own goals and work towards them. Continuous and constant improvement.

Customer Service

• Provide a quality service to customers while identifying opportunities to secure new business. Responsibilities include processing cases, dealing with complex queries and investigating and resolving customer problems. Ensure that business objectives and personal delivery aligns to and meet customer service standards.

Improvement / Innovation

• Implement improvements and provide feedback on them. Use change management systems and protocols to provide routine supportive services. Proactive analysis of business conducted monthly - considering feedback received, trends analysed and action plan put in place to test, improve, innovate systems, processes and communication. Find new ways of generating efficiencies and effectiveness across business / department.

Leadership and Direction

• Explain the local action plan to support team members in their understanding of what needs to be done and and how this relates to the broader business plan and the organisation's strategy, mission and vision; motivate people to achieve local business goals.

Compliance

• Review non-compliance issues and find solutions to ad hoc problems within an assigned unit or discipline. Involves working under guidance and within existing compliance systems.

General Education

Grade 12/ SAQA Accredited Equivalent (Essential)

• A relevant 3 year Business related degree / diploma in Business Management and/or Marketing (Essential)
• General Experience
• 3 – 5 years Direct Marketing / Account / Campaign Management experience (Essential)

Managerial Experience

Experience of supervising and directing people and other resources to achieve specific end results within limited timeframes (13 months to 3 years)

• SAQA Accredited Equivalent* - It is the onus of the applicant to provide TIH and its subsidiaries with certified evidence that their qualification(s) meet the equivalent NQF level required for this role at time of application.