Digital Strategist at Mediamark (PTY) Ltd

Duties & Responsibilities

• Assist Digital Team in creating digital products to take to market
• Position & grow Mediamark Digital properties in market
• Assess client digital strategies & assist sales team in creating solutions to meet client needs
• Drive data-based digital proposals by liaising with A&I on digital stats & research
• Drive Digital post campaign analysis & case studies
• Working with Adops to ensure digital campaigns are optimised, campaign deliverables are met
• Lead effective Digital Marketing Strategies, in collaboration with Brands/ platforms, to ensure client objectives are measured, managed, and exceeded
• Grow & promote new ecosystem products including podcasts
• Suggest and manage key research studies with Brand Partners that yield new insights into consumer online behaviour (including motivational/attitudinal behaviour)
• Utilise first party and third-party data and insight in all proposals and presentations.
• Achieving the client’s strategic brand and business objectives by working with internal team and clients to provide them with guidance to achieve execution of strategies
• Support and promote the integration of cross-functional teams to ensure seamless delivery of output to the client
• Support Mediamark’s Sales Operations division by learning and imparting knowledge with the aim to have digital permeated organically through all integrated customer solutions.
• Combine an in-depth knowledge of client business objectives, online and offline strategies, and their competitive landscape with a rich background in the digital marketing industry to deliver effective digital marketing recommendations
• Research the latest digital tools and interactive trends ensuring Mediamark remains on the cutting edge of all things connected / digital.
• Assist in pitching and onboarding of new Digital Partners.
• Create integrated "360 degree" concepts that span platforms/ audiences in Mediamark stable across audio and digital supported by data & analytics
• Assist with client briefs, creative/ concepts/ "big idea" client briefs for integrated strategy & execution within Mediamark stable
• Sales Collateral Creation and Management
• Proactive integrated concepts
• Assist all teams in market
• Build & cost integrated product created by Mediamark

Qualifications

• Matric or Equivalent
• Sales and Marketing and/or Media Degree/Diploma preferred.
• Post Graduate qualification would be advantageous.

Knowledge & Skills

• Excellent communication skills
• Strong interpersonal skills
• Excellent commercial acumen
• Strong leadership skills
• Thorough understanding of marketing process
• High attention to detail
• Excellent negotiator
• Problem solver
• Innovation and creative thinking
• Building strategic relationships
• Ability to connect the dots between needs, wants and desires of customer and business, brand, and marketing goals
• Demonstrate outstanding competencies around influencing for impact, collaboration, drive for results, judgment, adaptability, and customer focus.
• Desire to learn new skills, be challenged, and have growth potential.
• Strategic mindset with the ability to think critically, anticipate challenges, and develop innovative solutions to complex client requests.

Experience

• At least 5 years of agency / client facing digital / integrated media strategy
• Minimum of 3 years' experience in and ability to interpret research analysis: Google Analytics; Ad Software platforms (DFP) and to use this to support the sales challenge
• Minimum of 3 years' experience and working knowledge of Programmatic and Direct Digital sales