Digital Media Specialist: Web Focus: SLS SanlamConnect (Bellville) at Sanlam Group

What will you do?

• This role supports web and technology projects which enable intermediaries to grow their business through the effective use of their websites and other online marketing platforms.

What will make you successful in this role?

• Key focus areas for this role would be:
• Part of team that manages the content on websites for financial advisers, optimising the visual appeal and performance of web pages, reporting on     traffic from search, social, email, mobile and other campaigns.
• Supporting intermediaries and staff regarding web & digital media best practices for business use
• Participate in initiatives to continuously help make websites work for intermediaries
• Develop and maintain digital tools/support kits for intermediary use

Qualifications and experience

• Grade 12
• Suitable qualification in Digital Studies/Web design/Media Management or related would be preferential
• 2- 4 years experience in a Web design/ Web content production focussed role
• Experience within a financial distribution environment
• Experience in Digital Media Marketing

Knowledge and skills  

• IT/Systems/Tools:
• MS: Office (Excel, Word, PPT, Outlook, MS Teams)
• WordPress /Content Management Systems
• Google Analytics/Facebook Insights 
• Web Graphic Design/ Canva
• Internet Functionality/ Web Technology
• Search Engine Optimisation (basic)
• HTML & CSS (basic)

Business:

• Financial services industry knowledge/context (basic)
• Adviser business model and value proposition (basic)
• Sanlam/ Financial Services Product Knowledge (basic)
• Understanding of sales and advice processes (basic)
• Social media & content marketing principles and processes (platforms, applications, organic, paid etc.)
• Brand and CI guidelines and practices 
• CRM, Database Management (basic)
• Content management processes and guidelines
• Document and media manipulation/ editing
• Compliance legislation/regulations incl. FAIS, TCF etc. (basic)
• Marketing and communication principles and processes
• Digital strategy and policy
• Training and coaching