Digital Marketing Manager at Sanlam Group

What will you do?

Duties:         

• Liaising with business owners regarding their initiatives and account managing the design and communications of digital assets to execute on their brief
• Upload content via CMS to web portals
• Management of Intranet Sharepoint web portal
• Conceptualization & execution of HTML email marketing communications – Internal + External
• Brief in campaigns to agencies and manage deadlines & quality of output
• Assist in producing & scheduling social media content for the various Sanlam Investments digital properties in order to drive engagement and affinity for the SI brand
• Re-purpose existing and leverage print content for the digital properties, where appropriate to support the overall content strategy
• Maintenance of content on websites and social media channels
• Brief design team on image sourcing and editing for articles and email communications where necessary
• Time & project management logging via online Workfront system
• Ensuring all content is maintained to a high quality standard and kept updated
• Provide Adhoc assistance to Head of Digital insofar as executing on business & digital strategy for the various business units     
• Understanding of social media and it’s context in broader marketing efforts

What will make you successful in this role?

Technical Competencies:

• Background in digital marketing, advertising, marketing, communications, mass media is preferred; with at least 5 – 7 years; solid experience in a digital/ social media/ marketing environment in a similar role;
• Knowledge of bulk email tools (Everlytic, Graphic Mail, MDM, Pardot etc)
• Knowledge of CMS tools would be advantageous
• Knowledge of HTML design would be advantageous
• Ability to interpret  analytics and compile digital marketing reports
• A strong understanding of content management and marketing. 
• Agency experience would be advantageous
• Proficiency in Microsoft Office
• Excellent written and verbal communication skills
• Resilience
• Questioning and listening skills
• Financial services background advantageous