Data Analyst - Marketing at takealot.com

Your responsibilities will include:

• Fetching data from internal data sources (using SQL) & preparing it for analysis (using Python & Google Sheets).
• Analysing datasets to answer questions posed by the Marketing Team: Ranging from deep dives into our data to brief analytical questions around our customers and brands.
• Preparing presentations for completed projects.
• Presenting weekly campaign analysis insights for Marketing activities.
• Delivering accurate analysis within tight deadlines.
• Creating, improving and automating marketing reports to assist managers with tracking performance.
• Collecting and analysing customer, marketing, and behavioural data.
• Analysing key metrics, and identifying opportunities to increase campaign performance.
• Developing and presenting learnings from your analyses, including actionable insights and recommendations.
• Assisting with the development and implementation of key marketing KPIs for budgets and plans
• Creating data visualisations and campaign performance reports.
• Monitoring and analysing digital media and marketing trends.
• Turning business questions into functional analyses to test theories.
• Learning how to develop, test & deploy Machine Learning models as required by the Marketing analytics Team.
• Conduct analytical support (Analysis requests for marketing and related teams) to generate valuable insight in understanding campaigns and performance
• Prepare and automate reports for analysis
• Assist with data project automation
• Work on forecast model improvements
• Budget / Plan assistance
• Complete 2 data science projects a year at a minimum

Attributes required:

• Analytical and data-driven with a demonstrated ability to operate both strategically and tactically.
• Application of strong commercial insights in order to interpret, simulate and model customer behaviour.
• Excellent communication and presentation skills and ability to weave a coherent, compelling narrative around the available data.
• Experience presenting to Senior Management.
• Self-guided learner, self-starter, and curious and passionate about data. You immerse yourself in it and are excited to develop and enhance your marketing analytics skills.
• Ability to work independently, productively, proactively and follow through on all responsibilities to bring projects to a successful conclusion.
• Ability to translate business needs and goals into analytic approach and response
• Ability to work on and prioritise multiple projects that will impact the business at various levels.
• A high-energy with the ability to work in a fast-paced environment
• Solutions-oriented with a can-do attitude
• Highly organised and efficient, with an ability to work towards and meet tight deadlines
• Exceptional attention to detail
• Passion for the brand and customers

Qualifications and Experience:

• 3 - 5 years work experience in an analytics environment.
• Extensive experience working with the Python & SQL programming languages.
• Experience using machine learning algorithms and building predictive models ( i.e. k-means clustering, logistic regression, linear regression) is advantageous
• Practical experience using Excel, Google Sheets for data analysis.
• 1+ years of experience using Looker
• 1+ years of experience using Big Query is advantageous
• Experience using Google Analytics and Qlik is advantageous
• Experience in Retail or e-commerce environment is advantageous.
• A grounding in marketing and communication principles