Content Writer (Multidisciplinary Creative) at Cape Town Tourism

THE ROLE

• This role transcends traditional content writing, demanding a creative mind to produce both visual and written narratives that engage audiences across multiple platforms. Your mission is to weave compelling stories and leverage your marketing expertise in crafting diverse content that resonates, inspires, and connects.

KEY MULTIDISCIPLINARY RESPONSIBILITIES

• As our multidisciplinary content writer, your role spans the entire content creation spectrum, from strategy to execution:
• Develop and manage content consistent with our brand across multiple platforms, including media, websites, social media, and marketing campaigns.
• Craft email campaigns that align with our marketing strategies, utilizing CRM tools like Everlytic to execute and measure effectiveness.
• Produce press releases and news coverage, engaging audiences with innovative storytelling.
• Enhance digital engagement through SEO-optimized copy, driving awareness and conversions.
• Create compelling video scripts and long-form content for multimedia storytelling.
• Coordinate campaigns and collaborate with creative teams to ensure cohesive brand messaging and content strategy.

YOUR SKILLS AND QUALIFICATIONS

• With a recognized Marketing degree or certifications and 3-5 years of experience, you offer:
• Proficiency in Digital Management and Automation Systems, ideally Everlytic, the Adobe Creative Suite, and Lighthouse.
• A progressive mindset; familiarity with ChatGPT/Midjourney and Monday.com is beneficial.

YOUR BEHAVIOURAL SKILLS/COMPETENCIES

• Autonomous and responsible, you combine strategic thinking with proactive execution.
• Versatile in editing across platforms, not limited to mobile devices.
• Creative through maximizing content's potential across formats.
• Agile, willing and available to adapt to last-minute requests at a drop of a hat.
• A natural storyteller with an adventurous spirit willing to explore new avenues.
• Trend-aware, with a knack for spontaneous social media engagement.
• A positive, confident communicator, comfortable interacting with diverse stakeholders, including senior/board member levels.