Consumer and Shopper Connections Senior Manager Africa, Sparkling Flavors - Johannesburg at The Coca-Cola Company

The Consumer and Shopper Connections Senior Manager will drive the thinking on the consumer and shopper experience in each category:

• How to design marketing around End to End consumer journey and shopper path to drive greater conversion, focusing on experience orchestration and experience consistency
• Connecting the brand business and creative strategies with a consumer-centric ecosystem, that will leverage owned, earned, shared & paid touchpoints as well as brand assets
• Designing and implementing the End to End path-to-purchases that take into account consumer and shopper journeys, connects with brand rituals building and have a high focus on weekly + conversion
• Assess and design new ways to segment consumers and audiences for better connection and new/creative ways to connect with consumers using both traditional and new media
• Designing the next generation of consumer & shopper engagement strategy using both digital and physical touchpoints to deliver an end to end seamless experience, before, during and after purchase.
• Connecting brand experiences with brand rituals building and in order to significantly improve weekly + conversion
• Assists the evaluation and selection of Communication partners – reviews work of and relationships with agencies assigned to the projects; determines opportunities for getting best‐in‐class talent. Assists his team in selecting agencies; helps manage ongoing agency relationships and project and budget dynamics

Role Requirement

• Bachelors Degree
• 12-15 years significant marketing, media, and leadership experience
• Direct experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands
• Preference for individuals with experience in working in consumer and shopper/commercial plans
• Experience working with marketing in the field is preferred
• Experience working in cross-functional and cross-geographical teams
• Communicating, influence and negotiate across multiple stakeholders
• Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders

Work Focus

• Ability to provide input to brand & creative strategy at category level
• Ability to lead integrated brand experience for specific categories and multiple touch points that are effective and efficient
• Deep understanding of the evolved media landscape and e-commerce
• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
• Ability to work in Agile cross-functional teams