Communications and Marketing Manager - Fourways at Omnia (Pty) LTD

Overview    

• To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising and communication projects.

Qualifications    

• Communications, marketing or agriculture degree
• PRISA accredited

Experience    

• 8 years’ relevant experience in a related role
• Knowledge and understanding of the agricultural sector and its value chains / players
• Experience beyond RSA’s borders an advantage within the Agriculture sector

Duties    

• Develop a global strategy focused on the implementation, measuring and management of a Marketing and Communication function for Omnia’s Agriculture segment
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Ensure adherence to the brand strategy, guidelines and objectives as defined by Group
• Formulate a content-marketing plan to position the brand as a thought leader in the sector in line with the Group strategy
• Leverage knowledge of internal and external resources to generate relevant content that connects with a variety of stakeholders
• Continuously strive to enhance and improve the communications processes
• Oversee copywriting, editing and approvals of all external communication and articles
• Influence internal communication and efforts in support of the organisational purpose, brand and culture

Job Competencies   

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Up-to-date with the latest global trends and best practices in online marketing and measurement
• Understaning of Afrikaans would be an advantage
• Good English written skills

General   
Knowledge, Skills and Competencies required:

• Good knowledge of the Agriculture sector is preferble
• Good knowledge of B2B marketing
• Ability to work under pressure to meet deadlines
• Attention to detail and high quality delivery
• Customer-centric in support of the sales teams
• Excellent writing and editing skills, ablity to adjust writing style according to audience
• Strong competence and understanding of social media and websites
• Strong collaborator internally and externally, supporting the One Omnia ethos

Budgets and Reporting:

• Budget planning, management and reporting, proving efficiency and maximum leverage
• Continuously research and monitor the impact of marketing and communications activities using internal and external data resources to identify areas of improvement and effectiveness/success
• Arrange required promotional items – end to end process