Communications and Brand Lead at hearX Group

• A strategic thought leader in branding and  communications.  An expert storyteller that creates marketing campaigns to drive consumer engagement, conversion and competitive advantage. A team-buillder and cross-functional leader who brings communications innovation and best practices to an organization to scale and drive growth.  A collaborator who works towards the common goal of the B2C division by managing the Communications team and relevant budget and ensuring that communication and branding initiatives are implemented successfully.  A talented communicator who can assist with special projects in order to assist and support the revenue goals.

Minimum education (essential): 

• Bachelors in Communications, English or Marketing

Minimum applicable experience (years):

• 5-8 Years 

Required nature of experience:

• Communications management
• Content creation (websites, blogs, email, videos, etc.)
• Creative brand development (authoring positioning and brand story and aligning it with a visual identity)
• B2C Marketing, ideally have experience with retail channels
• DTC Marketing
• Social Media Marketing
• SEO management
• International exposure -esp. with the US
• Public Relations
• Integrated Marketing Strategy
• Event management
• Managing Marketing & Public Relations Agencies 
• Team Management + Development
• Agency or big brand experience preferred 
• Entrepreneurial mind-set.

Skills and Knowledge

(essential):

• Excellent storytelling and branding skills
• B2C/DTC marketing 
• Media Relations expertise including press release creation, agency management, and Executive Briefings for press interviews. 
• Well versed in mobile and web content development, including web pages, blogs, etc. 
• Product launch and integrated marketing campaign experience. 
• Microsoft Suite Proficiency
• WordPress Proficiency
• Mailchimp Proficiency
• Proficient in Social Media Platforms (Facebook, Instagram, Twitter and LinkedIn)
• SEO competency to develop copy
• Editing
• Copywriting
• Brand Positioning + Strategy 
• Media Relations 
• Healthcare experience desired.