Cluster Digital Marketing Manager at Accor Hotel

• Develop, implement and execute a Digital Marketing Strategy for the Hotels and working with all relevant stakeholders to ensure return on investment
• Collaborating with External Marketing Consultants to ensure that the Digital Strategy is aligned with all marketing efforts and that all collateral is aligned to promote the image of the Hotels
• Design and propose cost effective Digital Marketing Campaigns
• Responsible for the formulation and monitoring of the Digital Marketing Budget
• Monitor and evaluate Return on Investment in Digital Marketing Campaigns
• Negotiate best prices from Agencies and suppliers in terms of digital marketing
• Manage contracts and relationship with agencies and suppliers
• Ensure Campaigns and interventions are aligned to the target audiences
• Plan, execute, and manage digital marketing campaigns across various channels, including but not limited to, SEO, SEM, SEA, email marketing, content marketing, social media, and display advertising
• Oversee the creation and distribution of high-quality and engaging content
• Ensure the monitoring and evaluation of guest feedback on digital platforms
• Ensure that the Digital Marketing Strategy is aligned to the overall strategy of the company and in line with company values
• Ensure that all collateral is appealing to the target audiences and in line with the brand
• Innovative and inspiring new ideas are implemented to compliment the brand communication strategy
• Ensure efficient and effective Digital Brand Communication strategy
• Design, implement and improve on digital marketing processes to streamline campaigns and interventions
• Maintain stakeholder relationships both internally and externally
• Maintain stakeholder relationships both internally and externally
• Manage digital platforms and programs.
• Manage and/or oversee pay-per-click (PPC) advertising campaigns
• Manages TrustYou account and responds to reviews
• Coordinate digital media related queries
• Manage Trip-advisor listing, Q&A and responds to reviews
• Measure effectiveness of all digital marketing interventions
• Oversee the creation of digital publications that is vetted in terms of copy write and other appropriate laws
• Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
• Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
• Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
• Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers
• Reporting and Analysis of Web Direct and Indirect performance
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production
• Handle the CRM and email Marketing with the third party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
• Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
• Manage Hotel’s online reputation
• Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
• Identify trends and insights, and optimize spend and performance based on the insights
• Use experience with guests, their feedback and requirements to formulate innovative service ideas to department management to continuously improve the standards of service if needs be
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Ensure Accor App visibility and usage uplift across the hotel
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate.

Qualifications

Success in the role will be determined through evaluation by demonstrating the following minimum qualifications:

• Diploma or degree qualification with a marketing/communications/business specialty
• Minimum 3 years’ general marketing experience in similar role, within a hotel environment would be advantageous
• High attention to detail and excellent problem-solving skills
• Experience in executing paid digital media campaigns across social media and programmatic advertising
• Initiative, creativity and willingness to implement improvements to current systems and processes
• Highly proficient in Microsoft Office (PowerPoint, Word, Excel and Outlook)