Category Marketing Manager: Beauty at takealot.com

Your responsibilities will include:

• Develop and implement effective marketing strategies for a the Beauty category to drive customer engagement, adoption, brand awareness, GMV and market share growth objectives
• Conduct market research and analysis to identify customer needs, preferences, and trends within the category, and use this information to develop targeted marketing campaigns and initiatives.
• Collaborate with cross-functional teams, including Retail & Marketplace, Advertising, and Marketing, production and design, to ensure alignment of marketing strategies with business objectives and campaign calendar / roadmap.
• Create and manage marketing budgets for the category, allocating resources effectively to maximize return on investment.
• Create and own the category, supplier and brand marketing plans and marketing calendar.
• Plan and execute integrated marketing campaigns across various channels, including paid / performance, social media, CRM marketing, events, and brand & comms, ATL to reach the target audience and achieve growth objectives
• Monitor and analyze marketing campaign performance, using data-driven insights to optimize strategies, improve conversion rates, and drive continuous improvement.
• Develop and maintain strong relationships with external stakeholders, such as suppliers, industry partners, and influencers, to enhance brand positioning and expand market reach.
• Build relationships with suppliers, sellers and partners to identify strong co-branding opportunities, and craft value exchange / co-op marketing agreements with these partners. In addition, you will be required to drive commercial opportunities with suppliers through the crafting of proposals, timeous execution of campaigns and post campaign reporting.
• Stay up-to-date with and share industry trends, competitor activities, and emerging marketing techniques, and make recommendations for adapting strategies to maintain a competitive edge.
• Collaborate with the marketing team to foster a high-performing and collaborative work environment to achieve category marketing objectives
• Collaborate with the Advertising team to develop effective campaigns, materials, and promotions that align with marketing strategies and support growth, GMV and Advertising revenue goals.
• Operational and Management reporting weekly and monthly

Attributes required:

• Demonstrable negotiation skills
• Beauty category knowledge essential
• Strong knowledge of marketing principles, techniques, and best practices, with a demonstrated track record of successful marketing campaigns and initiatives.
• Excellent analytical skills and ability to translate data into actionable insights to drive marketing strategy and decision-making.
• Strong project management skills, with the ability to effectively prioritize and manage multiple projects in a fast-paced environment.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with internal and external stakeholders.
• Creative thinking and problem-solving abilities, with a keen eye for detail and a strong sense of aesthetics.
• Demonstrated leadership skills and experience in managing a team, including the ability to provide guidance, feedback, and support to team members.
• Flexibility and adaptability to navigate ambiguity and thrive in a dynamic, evolving industry.

Qualifications and Experience:

• Bachelor's degree or equivalent qualification in business, marketing or communication
• A minimum of 8-10 years marketing & retail experience
• Experience working across marketing channels – Digital, ATL, Partnerships, Commercial – with demonstrable results
• Proficiency in marketing software and tools, including analytics platforms, CRM systems, email marketing platforms, and social media management tools