Campaign Manager at Nedbank

Job Purpose

• Design and execute digital campaign journeys according to the campaign backlog. Coordinating with Marketing Managers across owned platforms. Executing on the Nedbank marketing tech stack (Adobe), including but not limited to managing audiences and segmentation according to the segment requirements. Working with Direct Marketing teams for content and collateral, post-campaign reviews and optimisation. 

Job Responsibilities

• Plan and implement digital campaign activities.
• Ensure all campaigns are delivered on time and within budget.
• Drive strategic digital sales levers by observing, coaching and testing for understanding.
• Drive activation and entrench digital sales to improve revenue generating accounts.
• Drive Life cycle Management activities to increase revenue.
• Manage Direct Expenses by making use of Cost-effective multi-media solutions to improve cost of sales.
• Regular analysis and reporting.
• Reporting on campaign return on investment and making recommendations.
• Conduct related workshops and training interventions to improve client experience. 
• Analyse relevant client feedback systems and identify common trends in client sales and retention challenges and recommend corrective action to achieve client satisfaction.
• Oversee tasks, resources and internal and external stakeholders to ensure relevant, timeous implementation of initiatives as per the signed off marketing plan.
• Measure campaign effectiveness by applying the Return on Marketing Investment (ROMI) principles.
• Engage and collaborate with internal and external stakeholders to ensure effective and efficient implementation of marketing initiatives. 
• Change management of the new marketing tool and the associated processes
• Quality assurance of journey orchestration 
• Portfolio benefits tracking and ROMI measures. 

Essential Qualifications - NQF Level

• Diploma
• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• Diploma in Marketing and Communication or Commerce

Essential Certifications

• Marketing Association of South Africa (MASA)

Preferred Certifications

• Direct Marketing; CX Mapping

Minimum Experience Level

• 3-6 years' Managing integrated marketing campaigns, Brand management and PR.
• Leading others.