BU Omnichannel Manager at Sanofi

GTMC organization aims for:

• Centralization of Go-to-Market excellence and operational tasks across GBUs,
• Standardizing best-in-class capabilities with strengthened global support while verticalization of reporting within GTMC from local to global,
• Defining clear ways of working and bringing clarity on interfaces with GBUs, Digital, and executional support on commercial operations from Sanofi hubs to optimize process excellence and efficiency and leveraging best, and
• Establishing best-in-cost solutions by leveraging our bargain power with preferred suppliers established by Procurement.

As a member of Africa Omnichannel Operations organization, BU Omnichannel manager will be accountable to:

• Definition of Omnichannel strategy based on portfolio mix & GTM archetyping
• Localization of global campaign design and adaptation of global approaches to reflect BU conditions
• Standardization of tactical omnichannel planning, incl. automated channel approach, content, engagement
• Take agile decisions, ensuring customer centric approach and external perspective and taking the necessary thoughtful risks to balance the maximum satisfaction of our customers with the value added to Sanofi.
• Have One Sanofi approach, boosting the use of global tools and solutions, eliminating any fragmentation of our ecosystem, fostering the delivery of global and standard solutions, avoiding exceptions, but making sure that the specific and relevant needs of the BU are attended.
• Work closely with BU’s, Digital, Procurement and the other GTMC pillars’ local leaders, aligning priorities and acting always under One Sanofi spirit to deliver best-in-class and best-in-cost support to our businesses.
• Lead transformation in the ways of working locally within his / her BU.

Main responsibilities:

• Work with brand teams to translate Customer engagement plans into Omnichannel journeys​
• Run omnichannel campaigns development & execution on relevant platforms, including management of content adaptation to channel requirements, in line with global standards, tools and processes.
• Responsible for engagement with agencies and Hub teams to ensure smooth content and campaign deployment.
• Act as BU's omnichannel expert. Be the go-to person for understanding the technicalities and best practices of these channels, providing guidance to business partners to deliver best-in-class customer experiences.
• Driving BU change management for adoption of innovative / best-in-class practices and capabilities to maximize business impact and efficiency ​​
• Engage with I&A team to continuously analyze campaign performance and continuously optimize customer/content/channel plan.
• Transferring knowledge and insights gained from successful campaigns and best practices to BU commercial and cross-functional teams, fostering a culture of shared learning and continuous improvement.
• Engage cross functional teams within GTMc and BUs to support local campaign deployment, including Market Access and Medical, as needed.

Ways of working

• You will be a member of Africa Omnichannel Operations Team.
• You will role model Play-To-Win principles  and behaviors, delivering high performance in the “what’s” and “how’s”.
• You will foster partnerships and close collaboration between local cross-functional teams (i.e. Marketing, Medical, Digital and Procurement) and with the other pillars of GTMC, and drive structured ways of working among teams to deliver best-in-class omnichannel experiences for our customers.
• You will operate in a lean but effective agile manner.
• You will continuously work with GBU’s to deliver the value and insights expected from the Omnichannel Operations GTMC pillar as true partner in enabling business growth, establishing one single voice locally, prioritizing the needs of all businesses and the point of view of cross-functional teams.

About you

Work Experience:

• 3+ years leading Omnichannel, Customer Engagement or Digital Marketing operations, with a focus on content mapping and campaign execution.
• Strong execution skills with proven delivery of outstanding results.
• High persistence and resilience.

Knowledge:

• Omnichannel experience and expertise with existing omnichannel tools & projects proficiency (e.g SFMC, Magnolia).
• Strategic analysis and planning, project management, excellent English language knowledge and skills (written and oral), IT knowledge and skills, proven impactful communication, presentation, persuasion, skills ability to work cross-functionally.