Brand Manager at Nestle

A day in the life of the Brand Manager for NIDO:

• Know your consumer deeply - understand the consumer behaviour by conducting qualitative and quantitative studies in liaison with the local research team and research partners.
• Inspire with Brand Vision and Essence - Deeply understand, actively and consistently ensure the Brand Essence governs everything the brand says and does.
• Delight with Product & Packaging Experience Deliver the tastiest and healthiest products as perceived by target consumers and in comparison, with competition. Champion development of relevant and preferred packaging & product solutions to improve the consumer experience. Manage the brand to enhance our Nutrition, Health & Wellness goals.
• Win with Shoppers - Understand the relevant shopping environment & behaviours and how these can be leveraged to delight shoppers and improve performance. Define the desired relative price of products within the brand – and versus other brands/products – so it is aligned with consumers’ perceived value relative to competitors and portfolio strategy.
• Innovate Bigger Bolder Better - Passionately seek out ideas and leverage internal & external resources to contribute to the development of an innovation pipeline. Ensure consumer-centricity, apply Innovation levers, maintain vibrancy via relevant innovation & renovation for our brands to deliver against commercial objectives. Accountable and responsible for providing quality Concept briefs to the I&R and Project Managers and managing execution.
• Plan and Executive Flawlessly - Contribute to the development and execution of a strong, cross-functionally aligned brand and Integrated Commercial Plan. Track and monitor the performance, health, and strategic alignment of the brand. Understand & manage the business impact of marketing spend (PFME) of the brand portfolio.
• Create Engaging Brand Experiences - Contribute and manage the development process of creating Ownable Brand Propositions and Big Ideas. Work in partnership with communication agencies to develop engaging & effective communication. Ensure all brand communication contributes to enhancing the company image of the trusted NHW leader. Embraces e-business and digital to drive brand and business performance.
• Financial & Business Acumen - PFME Budget management and P&L understanding to enable strategic decision-making & growth choices.

What will make you successful:

• Minimum 3 years’ experience in Marketing or in another commercial function e.g. Sales, CCSD (FMCG food experience or Pharmaceutical preferable)
• Proven track record to work independently
• Experience working in cross-functional teams
• Bachelor's Degree/IMM Diploma (Marketing Preferred)
• Works well in high-performing, fast-paced environment
• Has contributed to the development and implementation of business strategy aimed at increasing brand competitiveness.