Brand Manager (Healthcare) at Clicks Group

Job Objectives:

• To design, develop and implement Clicks brand pillars that deliver against the business strategic objectives and maximizes the propensity for customer lifetime value.
• To develop and drive the annual promotional and communications calendar and ensure all campaigns are delivered and meet their objectives according to the Marketing operating plan.
• To manage the alignment of all marketing elements to ensure it is delivered and aligned with the Brand identity (above the line: / TV campaigns; below the line: in-store activations and promotional execution and online: social media platforms website / online campaigns.
• To support the marketing budgets by ensuring all campaigns are implemented cost-effectively over the short and medium-term.
•  To build positive relationships with internal (merchandise, stores, advertising agencies and leadership teams) and external stakeholders (suppliers, online, production, etc.) in order to deliver marketing communications that meet customer expectations.
• To maintain brand integrity and ensure the impact of all branding decisions are evaluated against the brand strategy and conform to corporate identity
• Maintain professional & technical knowledge through networks, workshops, professional societies and state-of-the-art benchmarking to demonstrate knowledge and compliance to direct marketing governance & legislative requirements.
•  Provide continual feedback on Strategic Marketing, communications on campaign progress to Management & ensure alignment to project objectives, deliverables & timeframes through effective project management & communication.
• Design, develop and implement measurement and evaluation frameworks that track effectiveness and efficiencies of marketing communications and provide recommendations for optimization thereof. 

Minimum requirements

Job related knowledge:

• Knowledge of principles of marketing (5 years)
• Knowledge and application of above the line elements (3-5 years)
• Knowledge and application of below the line elements (3- 5 years)
• Knowledge and application of print production processes (3 -5 years)
• Knowledge of advertising agency processes (5 years)
• Knowledge and experience in developing marketing strategies (5 years)
• Knowledge and application of digital platforms and loyalty programmes (5 years)

Job related skills:

• Computer literate and sound working knowledge of MS Office (5 years)
• Presentation skills (5 years)
• Conflict resolution skills (3 - 5 years)
• Interpersonal skills (5 years)
• Communication skills (5 years)
• Financial management and budgeting skills (5 years)
• Persuading and influencing skills
• Problem-solving skills

Experience:

Essential:

• 3 - 5 years marketing management experience in a retail environment 
• 5 – 7 years experience in retail marketing
• 5 – 7 years experience in through-the-line marketing