Brand Manager | Consumer (GIT, Cough & Cold) (JHB North) at Aspen Pharma Group

MAIN DUTIES:

• Develop GIT, Cough & Cold portfolio/brand strategy for sustainable business growth and profitability
• Anticipate future trends in GIT, Cough & Cold usage and the market environment
• Develop promotional and advertising strategies that grow brand market shares against competitors in all channels (pharmacy, retail, wholesale and informal trade)
• Analysis of the market, shopper and consumer behaviours and development of insights that are applied to develop robust brand plans
• Provide creative direction for brand/ portfolios strategies and tactics whilst managing Agency outcomes
• Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment
• Successful implementation and monitoring of the rollout of the above with the required measurements in place for successful outcomes
• Enthusiastically communicate plans and results with the business leadership and relevant teams within the business at all times
• Drive, lead and take accountability for the budgeting process, control of A&P expenditure and achievement of financial targets
• Develop and implement pricing strategies that ensure healthy profit margins and competitive advantage for the GIT, Cough & Cold brands.
• Continuously communicate with and support the sales teams with high levels of integrity and urgency to help them achieve sales targets
• Ability to manage the cross-functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets
• Understand, challenge and implement the regulatory requirements to develop and implement strategies and tactics that drive brand growth
• Forecasting accuracy and stock management which entails minimizing stock write-off costs and returns
• Managing wholesalers’ stock holding and backorders.
• Using insights acquired both internally and externally to accurately assess market potential for new product introductions and/or renovations of existing products
• Managing and taking the lead/accountability in driving the New Product Launch process together with the relevant stakeholders like NPL, Demand Planning, Regulatory Affairs, Medical and others
• Lead and utilise both internal and external conferences, and congresses to position GIT, Cough & Cold brands as foremost in the target audience’s minds
• Sense of urgency in the resolution of customer queries

Requirements

QUALIFICATION & EXPERIENCE:

• Must have a completed Matric/Grade12
• Relevant Post matric Commercial /Health Science qualification
• 3+ years FMCG /Marketing industry experience
• Minimum 3 years brand management within FMCG/Health segment
• Applicable industry knowledge
• Sound financial acumen
• Proficiency in Excel, PowerPoint, Outlook and Word
• Ability to work on Qlikview models is advantageous

SKILLS & COMPETENCIES:

ENTHUSIASM, PASSION AND HIGH ENERGY ARE KEY REQUISITES

• Commercial acumen
• Digital marketing skills
• Analytical skills
• Project management
• Networking ability
• Interpersonal skills
• Ability to perform under pressure
• Self-starter and self-motivated
• Sense of urgency
• Prioritizing and planning
• Verbal and written communication skills
• Aptitude for continuous learning
• Influential and impactful presentation skills
• Adaptability and flexibility in a changing environment