Brand Manager: Castle Lite at The South African Breweries (SAB)

Key Roles and Responsibilities:

• Translates data led insights into brand campaigns that deliver on the brand’s 1-year strategic plan.
• Deliver creative campaigns aligned to the brand strategy to drive growth for Castle Lite
• Lead both Big Bet and Strategic campaigns Through The Line, that keep the brand constantly fresh and deliver against ROI targets.
• Project manage campaign timelines aligned to the brand strategy end to end. From brief to design/execution and After-Action Reviews
• Guides and executes media strategies for Castle Lite campaigns.
• Collaborates with partner agencies, Planning, Procurement, Connections, Trade Marketing, and regions to deliver and execute the strategy.
• Manages the brand’s innovation pipeline through the line.
• Challenges the status quo to optimize and course correct campaigns if required, to ensure maximum ROI.
• Owns budget and ensures ZBB adherence for all campaigns.

Key Attributes and Competencies:

• Excellent leadership qualities
• Good conceptual and analytical abilities
• Ability to handle complex situations under pressure
• Clear, concise communicator
• Attention to detail is key
• Must be a self starter, with a proven track record of taking full ownership of projects.
• Good commercial ability and understanding of P&L preferred but not essential

Minimum Requirements:

• Degree in Business, Marketing, Communication
• Honours degree desirable but not essential
• Relevant work experience