B2B Marketing Business Partner - Johannesburg at Marsh

What can you expect?

B2B Marketing Business Partner at Marsh McLennan plays a crucial role in driving commercial growth and building value for the company. The ideal candidate should have strategic thinking, strong operational skills, and a track record of working in complex financial organizations. They should be able to drive cultural transformation and foster innovative thinking to achieve growth objectives in the region. The role involves collaborating with Centers of Excellence and global/regional direction to execute marketing, brand, content, digital, and PR priorities. The B2B Marketing Business Partner will develop and implement a comprehensive marketing and communications plan aligned with business priorities to enhance market profile, client engagement, and revenue growth in Africa .

What is in it for you?

• As a key member of the Sub-Regional teams, you will  be responsible for the execution of a comprehensive marketing and communications strategy aligned with business and commercial priorities, that will drive market profile, client engagement and revenue growth
• An unique opportunity to join international well-established company with a strong brand and strong results to match
• Outstanding learning and mentoring programs and internal mobility opportunities

We will count on you to:

• Support the development and execution of a marketing and communications strategy that aligns with the sub-region's commercial priorities and positions Marsh McLennan, Marsh, and Mercer effectively to target segments.
• Collaborate with business stakeholders and global marketing colleagues to ensure alignment and best practices in areas such as digital marketing, brand, events, and creative services.
• Assist in executing global and sub-regional priorities related to thought leadership, digital presence, marketing campaigns, event planning, public relations, and community outreach.
• Create and implement innovative multi-channel client acquisition strategies in collaboration with product, sales, and business teams.
• Ensure a strong and consistent brand positioning across all channels and touchpoints. • Develop digital marketing strategies to drive SEO/SEM, build our digital footprint, and engage end consumers.
• Stay ahead of market trends and maintain a constant feedback loop with clients' needs. • Support marketing automation and a powerful marketing funnel to generate qualified leads.
• Cultivate marketing partnerships to enhance execution capabilities. • Foster a collaborative team culture and align with enterprise-wide marketing best practices.
• Manage reputational risk and media relationships while prioritizing client value.
• Adopt a client-first mindset and implement strategies to acquire and retain valuable relationships.
• Provide standardized reporting, meet targets and KPIs, and offer actionable insights for decision-making.

What you need to have:

• 7+ years of progressive experience in leading and executing multi-channel marketing, preferably in the financial services industry. Experience with mergers and acquisitions is a plus. Client and/or sales experience is also beneficial.
• Proven expertise in marketing and communications, with the ability to bring energy and a broad perspective to develop talented marketers.
• Excellent communication and presentation skills, capable of influencing senior leadership regionally and enterprise-wide to achieve shared commercial outcomes.
• Advanced knowledge of traditional and digital marketing, including industry-leading MarTech. Experience in managing web campaigns, integrating with marketing automation systems, and expertise in SEO and SEM campaigns/techniques.
• Highly organized with the ability to manage multiple projects and priorities without compromising accuracy or efficiency.
• Innovative mindset, willing to challenge the status quo and quickly adapt to new strategies and tactics. Resourceful and able to achieve more with limited resources. 
• Strong research skills to stay updated on marketing industry trends.
• Attention to detail and sound judgement, ideally gained in a regulated industry. Comfortable in a fast-paced environment.
• University degree required.

What makes you stand out:

• Experience working in a professional services environment
• Proficiency in French
• Digital first approach