Area Marketer at AVI Limited

Key Performance Areas:

• Monitor store ordering process, stock levels, and returns and take corrective action if required
• Monitor pricing and ensure mandate adherence
• Negotiate promotional activity
• POP implementation and negotiate ad-hoc display and space
• Check-in stock, expiry dates and ensure shelf health standards are maintained
• Address pricing and delivery issues
• Monitor forward share in relation to market share as well as the rate of sale
• Monitor slow and fast-selling SKU's
• Ensure displays and promotions are according to requirements
• Ensure effective shelf health standards maintained
• Merchandising done according to BU layout standards
• Application of POP drivers as per BU brief
• Follow the call cycles and communicate any changes to customers
• Ensure the field marketers and merchandisers follow their call cycles
• Confirm call cycles are followed and communicate changes to customers when needed
• Monitoring competitor activities
• Effective communication of activities
• Monitor implementation of promotional activity
• Provide feedback to Area Sales Manager and keep up to date on conduct issues
• Manage new launches and ensure all staff have been informed of the new launches
• Inform stores of new innovation
• Monitor listings and ranging of new launches and provide feedback
• Ensure POS execution
• Ensure sufficient stock is ordered for the activity

Experience:

• 3 years of sales experience in an FMCG environment essential
• Must have experience dealing with retail customers
• Supervisory skills

Qualifications:

• Completed Matric Completed
• Diploma in Sales, Marketing, or Retail Management advantageous

Additional Requirements:

• Knowledge of the FMCG industry is essential
• Staff management experience is essential
• Knowledge of HR and disciplinary procedures is necessary
• Valid drivers' license
• Computer literate - MS Word, MS Excel, MS PowerPoint, MS Outlook

Competencies:

• Plan and think ahead
• Manage people and teams
• Deliver customer service
• Results-focused
• Build and use key relationships
• Flexible and open to change