Supports the execution of category activation marketing strategy/plan within the cluster/ market. The role leverage links between the cluster/market and the category. The role works closely with the Market Sales teams to deliver plan through superior consumer and customer activation
Principal Accountabilities / Responsibilities
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Supports the execution and performance of annual category marketing plans in the country / cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.
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Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 ‘s
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Implements the IMC programs, working with BU category activation , agencies, and drive local adaptation of brand communication
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Manage connection & media planning and buying locally
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Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar
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Manages required investment, prioritization, resources and enablers in order to deliver category targets
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Collaborates with the Equity &Innovation teams to develop insight led and strategically relevant communication that drive brand health and category growth within the cluster/market
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Feedbacks into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets
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Manages marketing spend budgets & improve profitability (ROI) across the cluster/market
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Understands local Sales capacity execution capability and coordinate with Category Lead and market GM’s on cross category priority alignments.
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Typically works with a timeframe for less than 12 months
Qualifications
Education:
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University degree in Marketing or applicable working experience
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Excellent Knowledge of English language
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Strong PC literacy (Excel, PP)
Skills
General:
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Strong people management skills
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Communication skills
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Idea Leadership and Drive for Results
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Handling Complexity, problem solving, analytical and conceptual skills
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Business Acumen, Organizational agility
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Project leadership skills
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Strong planning skills
Experience
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Minimum of 5 years’ experience in blue chip multinational FMCGs in both marketing & Sales roles with involvement in broad commercial issues.
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Demonstrable experience in execution of outstanding marketing programmes based on consumer insights.
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In-depth understanding of consumer needs
Influencing senior teams.
Mondelez South Africa is an equal opportunities employer