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Tiger Brands Limited, a Top 40 JSE Limited company whose footprint extends across the African continent and beyond, is one of the largest manufacturers and marketers of FMCG products in Southern Africa, and has been for several decades. Tiger Brands has been built over many decades through the acquisition and clustering of businesses. Our strategy for succe...
Job description
Please note: Tiger Brands is an equal opportunity employer and all applications are considered within our Employment Equity policy
Please note that your interest expressed in this career opportunity will be treated in the utmost of confidence.
Overview
Tiger Brands is embarking on a complete business transformation. The new transformation impacts everything we do, ways of working, new operating model and ensuring we achieve our objective of being a great place to work – whilst ensuring a culture of high performance.
The Category function owns the primary P&L and drives a multi-disciplinary team across functions (Category Marketing, Sales, Supply Chain, HR and Finance) to meet the business P&L targets.
Category marketing is responsible for building priority brands to drive growth in South Africa and beyond. They drive category innovation, working with R&D to identify new opportunities that will meet consumer needs, and deliver winning campaigns that engage and delight our consumers.
The focus will be to realising growth and cost synergies in our business through streamlining decision making, getting the best return on investment, sharing best practice, identifying new growth
opportunities and turbo-charging innovation to improve effectiveness of marketing efforts
We are looking for well-rounded consumer goods experience – spanning Marketing and preferably Customer roles with consumer and insights-driven obsession – whether or not this is an area you have worked in before, you will have a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making. Strategic savviness and financial acumen are critical – with the ability to shape a plan to grow your category, drive its execution, and understand the trade offs involved in pulling various levers
Although brand focused, having retail channel know how – a robust understanding of both modern and general trade is a valuable skill and experience to have.
THE JOB AT A GLANCE
You are a Marketing Director at the top of your game, with P&L accountability for your brands and the category. You are focussed on growing the market share and margins of our leading brands, in South Africa and beyond. You will develop and manage sustainable branded product propositions and category marketing strategies that meet the demands of the consumer and Category market dynamics. As a natural visionary, you support category strategy development, drive category marketing strategy, and work across the business with Customer, Marketing, R&D and Integrated Supply Chain to drive the brand. You will be supported by Group Marketing to ensure all activity is developed in line with the strategic guidelines.
WHAT YOU WILL DO
DESIRED SKILLS, KNOWLEDGE AND EXPERIENCES
Please note: Only candidates who meet the criteria below will be considered
Minimum Qualifications
Key attributes and competencies
Measures
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