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  • Posted: Feb 20, 2024
    Deadline: Not specified
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    The adidas Group strives to inspire and enable people to harness the power of sport in their lives. Sport is our very purpose. Inspired by our heritage, we know that a profound understanding of the consumer and their journey in sport is essential to achieving this goal. To anticipate and respond to their needs, we continuously strive to create a culture o...
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    Manager Africa Export - West Africa

    Purpose & Overall Relevance for the Organization:

    • To ensure profitable market share and net sales growth within West Africa while respecting the image of the adidas Group brands
    • To passionately assist the Africa Export organisation in identifying, developing and implementing strategies for the profitable growth of the adidas Group brands

    Key Responsibilities:

    • Support & drive the Market Excellence strategy across; Wholesale, Franchise, Re-distribution, & E-com with your customers relating to VM standards, & overall brand image.
    • Drive Franchise door expansion with key partners within the various markets.
    • Orderbook Conversion & Management:
    • Constant tracking of orderbooks, ensuring customers buys are aligned to category product strategies & stores always have the latest product.
    • Analyze risks in terms of poor sell thru and excessive stock forward cover which could translate to overstock situations.
    • Utilize mechanisms such as in season trading to assist partners with growth & foster new business opportunities.
    • Provide realistic plans & forecasts on customer’s performances seasonally to guide forward season planning.
    • Execute adidas strategic objectives across West African markets aligned to Global Market standards, while taking into consideration local West African market nuances.
    • Support the negotiation and enforcement of adidas Group trade terms & ensure customer contracts /TT’s and due diligence are always up to date.
    • Ensure all customers are segmented in a way that mitigates overtrading & cannibalization of key categories and key franchises.
    • Oversee & manage store developments in relevant markets.
    • Track overall market conditions including pricing parity & duty structures.
    • On boarding of new accounts as the need arises
    • Availability to travel to key markets when required.

    Key Relationships:

    • Direct Report for the Africa West Export Team
    • Market: Brands, Customer Service, Sales Coordination, Planning, Logistics, Orderbook Management, Store Development, Finance
    • External: Customers, Agencies

    Knowledge, Skills and Abilities:

    • Representative with proven track record of successfully managing accounts and relationships in large sales organizations.
    • Strong Analytical skills for Sell Thru analysis, Orderbook Management which will impact business planning and decision making.
    • Strong Presentation skills: able to inspire customers by presenting the adidas product and category strategy in a compelling way.
    • Strong interpersonal skills: Very good communication and negotiating abilities.
    • High degree of commercial and business acumen knowledge (e.g., sales, retail, trade marketing, customer service, finance and controlling)
    • Strong decision taking and determination and shows high initiative and pragmatism to the business.

    Requisite Education and Experience / Minimum Qualifications:

    • Relevant Tertiary qualification in business with marketing and sales focus
    • Minimum 5 - 6 years of sales experience and managing a key account within large organisations, ideally in apparel/fashion or FMCG
    • IT skills – Excel, PowerPoint, Teams, Word
    • Availability to travel to key markets when required

    go to method of application »

    Specialist Export Account - 18 Month Temporary Contract

    Purpose & Overall Relevance for the Organization:

    To passionately assist the Export organisation in identifying, developing and implementing strategies for the profitable growth of the adidas Group brands

    Key Responsibilities:

    • Assist with the implementation of the Market Excellence strategy across Wholesale, Franchise and E-com.
    • Ensure the best possible Net Sales result by assisting the Key Account managers in setting clear targets and action points; constant tracking of results; analysis of risks & new business opportunities
    • Assist the Key Account Managers in ensuring the Export accounts are applying available adidas Group standards and best practices.
    • Support where necessary the administration of adidas Group trade terms
    • Ensure all customers are segmented correctly
    • Assist Key Account Managers with the execution of action plans in order to win market share within designated markets
    • Monitor and report on customers and competitors sell-through and activities, and propose/initiate/take actions  
    • Provide realistic plans and forecasts on customer’s performances where necessary
    • Responsible for weekly Free To Sell reports to Export Customers
    • Assist with maintenance of customers relationships , resolving issues of key partners within the Export business
    • Provide and assist Key Account Managers with all aspects of sell in preparation
    • Communication with Key Partners

    Key Relationships:

    • Global: Centre of Excellence (CoE) Wholesale
    • Market: Brands, Customer Service, Sales Coordination, Business Development, HR, Controlling, Planning, Logistics, Orderbook Management, Store Development
    • External: Customers, Agencies

    Knowledge, Skills and Abilities:

    • Representative with proven track record of successfully managing accounts and relationships in large sales organizations
    • Analytical skills for business planning and decision planning
    • Strong interpersonal skills: Very good communication and negotiating abilities
    • Strong understanding of the business cycle  (e.g. sales, retail, trade marketing, customer service, finance and controlling)

    Requisite Education and Experience / Minimum Qualifications:

    • Relevant Tertiary qualification in business with marketing and sales focus
    • Minimum 3 years of sales experience within large sales organisations, ideally in apparel/fashion or FMCG
    • IT skills – Excel , PowerPoint

    Method of Application

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